Audience plays game before movie starts
Friday, 01 June 2007
In a new twist on pre-movie ads, a cinema in Los Angeles has experiemented with a crowd controlled version of the Breakout game while the audience waited for Spiderman 3 to start.
A video was posted to YouTube recording the event and providing an overview of the setup. Cameras were directed at the audience to track movement and convert that movement into input for the 'paddle' in the game. This paddle would then move around the cinema screen in an attempt to keep the ball in the air.
The game actually being played by the audience was NewsBreaker, an MSNBC marketing initiative that takes the standard Breakout idea and adds news headlines sourced from MSNBC to act as 'powerups' that the player must catch with the paddle to earn lives, a wider paddler and so forth.
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